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The Power of the Video Language – a speech by Geoff Peters

2,134 views. By in Activism, Arts, Ideas, Latest Videos, Marketing, Media, People, Technology, Vancouver. February 10, 2012.

The Power of the Video Language
by Geoff Peters, Feb 9th 2012
geoffmobile.com

Presented to Best Run Toastmasters club in Vancouver BC Canada.

– The power of video to communicate ideas

Intro:
Youtube:· 8 years of content uploaded every day, Over 3 billion views of videos /day
But what’s significant about Online Video?
Why should you get involved and learn how to create it?

1. Visual culture and language
2. Communicate complex ideas quickly
3. Scalable to time and place.

1. Visual culture and language
-We’re a visual culture: younger generation, TV watchers, a visual language of film.

– NyTimes: – Average American: 34 hours of television each week (2010)

– Canada: around ½ that.

– 2-6 hours /day of TV compared with 30 minutes of reading.

2. Communicate complex ideas easily:

– Documentaries have power to change real world (Super Size Me).

– Example of my new website for instant mashups to idea to reality in 1 week, developed by someone I don’t know.

Combine sound and still or moving images, capture reality or show something abstract.

3. Scalable to time and place
– Anyone can watch a video, jump traditional hierarchies.

Godfrey’s video idea gets noticed by directors.
– Can reach a large audience, video player does the work for you (Youtube).
– People watching don’t have to be located in the same place or time as you.

(Sharing my videos with virtual friends in Berlin Germany, Vietnam, Japan, Australia).

Conclusion:
– Ability to create, communicate in video, and interpret the language of video

– will become an important part of literacy.
Video language – power to communicate complex ideas quickly,

and scale across the globe or across an organization.
Technology for making video is getting cheaper – through TV and Youtube we already know the language, so let’s get comfortable speaking it!

References:
www.newmediatrendwatch.com/markets-by-country/11-long-haul/45-canada
www.tv.com/news/how-much-television-do-you-watch-per-week-24833/

Other notes:

Idea in your head to Words to Interpretation to Thoughts in another person’s mind.

Richness of mediums:
-In Person – one on one
-Phone (one on one, voice only, not rich, real time)
-Video (scalable)

Broadcasting to many

Advantages:
Vlogging
Abstract vs discussion
Editing is needed?

Easy:
Need: Tripod, camera, computer (iMovie or Windows Live Movie Maker = free)

Advantages of video blogging.

Recorded with:
Sony Cybershot DSC-HX7V (camera)
and Sony ICD-SX712 (audio recorder)

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