Paying for Attention – How to Make Money from Youtube – speech by Geoff Peters

Geoff Peters from gives an ‘advanced’ speech to his Toastmasters Club in Vancouver BC Canada on the topic of how to make money from Youtube.

This is Geoff’s first speech in the ‘Speaking to Inform’ advanced manual.
Delivered to the Best Run Toastmasters club in Vancouver on November 8th 2012.

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Speech outline:

“Paying for Attention — How to Make Money from Youtube” by Geoff Peters

Intro: Wow! I made almost $100 last month on Youtube. Youtube is becoming a serious media platform. Genius of Optional ads. How to attract attention to your videos.

Youtube is becoming a serious media platform

Content Size: 72 hours of video are uploaded every minute.
800 million viewers watch 4 billion hours every month

Partners: 30,000+ partners in 27 countries. Anyone can become a partner now.
Millions of dollars are paid out to partners per year.
Hundreds of partners making six figures a year.
Partner revenue has doubled four years in a row.
3 billion videos a week worldwide have some sort of monetization.

2. The genius of optional ads.

“Skip this ad”. Shows before your video plays.

When advertisers pay only when ads are watched, and viewers watch the ads they like, advertisers pay more.
YouTube is making as much revenue per hour as ads on cable TV in the U.S.

For 100 views, can make around $1.00. Last month I made almost $100 on Youtube, with only around 300-400 views per day.

3. How to attract attention to your videos:

What are YOU passionate about sharing? Finding your genuine self.

Filling a niche: Be generous. Creating useful, engaging content, answering questions people are looking for.

Creating beautiful art, music. I record videos of me playing the synthesizer and share my musical ideas. Shared with Roland Canada and UK and they really like my videos.

Exploring, Experimenting (Longer form videos).


Youtube = Serious media platform.
Optional ads – big money and good for advertisers, users, and content creators.
Attracting attention – through following your passions, sharing and being generous.

Video is a very powerful way to share ideas and make the world a better place – use the tool for good!

Technical notes:

Camera: Sony Cybershot DSC-HX30v
Edited with Adobe Premiere Pro CS5.5 on a Windows 7 Dell PC (Intel i7 and USB 3.0 for a faster workflow).

Opening and closing synth music composed, recorded, and performed by Geoff Peters (me!) and used with permission :)

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