Death of Chapters? retail media observations Dec 9 2011 by Geoff Peters

Geoff Peters from geoffmobile.com discusses some trends he is noticing in the retail sector here in Vancouver BC Canada.

Firstly, the Chapters book store has made a dramatic shift away from selling paper books, and is focusing on selling their Kobo e-reader devices, ebooks, as well as high quality (but probably Chinese-made) gift items such as clocks, candles, telescopes, lamps, cheese roasters, etc. These gift items are priced quite high but are probably sourced quite cheaply from prime distributors in China. Similar gift items are available much cheaper at Dollar stores such as Daiso in Richmond. The magazines have been moved to the second floor, and the kids section has grown. The third floor is mostly unchanged and is where most of the fiction books remain.

In this video I also comment on the seeming death of Video rental stores such as the now bankrupt Blockbuster (Rogers Video on Davie is now “under renovation”, but I suspect won’t return as a video store) and the closing of CD/DVD retailers such as the large flagship HMV Store downtown. Note that HMV staff said that people _are_ still buying CD’s, but in much fewer quantities and expect a lower price. so they can’t afford the rent for such a large 3-floor megastore. They are planning on re-opening in a smaller store.

Where will these people work instead? Information work perhaps? But there is also a trend in automating some levels and parts of the traditional information workers’ jobs through reporting tools, eliminating the need for a lot of excel manipulation of data. It remains to be seen if the global economy recovers with the same level of employment as pre-recession.

Perhaps new developments in rapidly-increasing affordability of Solar panels will allow people to throw off their dependence on centralized systems of energy distribution and control.

I am suggesting that these current changes I noted in retail are quite small compared to what might be coming in the future – perhaps there will be fundamental changes to the way the world economy functions when we no longer need to rely on oil production and centralized electricity/energy distribution for our basic energy needs.

See you next time!
Cheers,
Geoff

Technical notes:
Filmed on a Canon EOS T2i using Magic Lantern, Sigma 30mm F1.4 lens, lapel mic plugged into camera, manual audio gain (via magic lantern). Used Technicolor Cinestyle picture style and applied s-curve using Adobe Premiere RGB Curves tools. Edited with Adobe Premiere CS5.5.2 (fully licensed/legal copy) on a Windows 7 Dell PC (Intel i7 with 16GB ram and USB 3.0 for a faster workflow). Audio was mastered in Audacity (a free audio program).
Lighting: Key light was a 200 Watt household bulb placed in a Can-style video light with a piece of diffusing gel attached, placed directly above, in front of the subject (above the camera). Fill light is a halogen wall light.

Walking at Vancouver Library June 2011 – with steadicam

Vancouver Library in downtown, on a sunny day.

Filmed in June 2011 with Canon EOS T2i (18-55mm IS kit lens) and Hague MMC stabilizer.

Edited with Adobe Premiere Pro CS5.5 on a Windows 7 Dell Computer (with USB 3.0 for a faster workflow).

If you know the name of the musician please tell me and I’ll give him credit!
Thanks!

Cheers,
Geoff
geoffmobile.com

Walking in Vancouver June 2011 – with steadicam

Walking around the Broadway and Cambie area in Vancouver BC Canada, in June 2011.

Camera: Canon EOS T2i with 18-55mm IS kit lens
Stabilizer: Hague MMC
Edited with: Adobe Premiere Pro CS5.5 on a 64bit Windows computer (Intel i7) using USB 3.0 (for a faster workflow).

Technicolor cinestyle test with Canon T2i and Adobe Premiere CS5.5

A test of my camera’s picture style option to get more accurate color.

Background info and Instructions: www.eoshd.com/content/641/hands-on-guide-to-technicolor-cinestyle-lut-curves-and-canon-600d

Instead of LUT Buddy I used the Native Technicolor RGB curves for Adobe Premiere:
apps.cmimagery.com/Blog/?e=65477&d=05/22/2011&s=Native%20Technicolor%20Curves%20for%20Adobe%20Premiere%20Pro

Sorry – I am quite out of focus in the video. next time I’ll use my external monitor and make sure it’s focused properly :)

Thanks, hope you find this test useful!

Cheers,
Geoff
geoffmobile.com

1 minute Music Review – Passion Pit (Cuddle Fuddle) – by geoffmobile

Geoff from geoffmobile.com reviews the song Cuddle Fuddle by the band Passion Pit.

I discovered this music using the website findinteresting.com

To listen to the full song, visit:

Cuddle Fuddle:

The Reeling:

This video was shot on a Sony Cybershot DSC-HX7v. The audio of my voice was tweaked in Audacity, and the video was edited using Adobe Premiere Pro CS5.5.2. Some color correction was done using the Fast Color Corrector and the 3-way color corrector. Edited on a 64bit Dell computer running Windows 7 (USB 3.0 for a faster workflow).