“Can we own sand?” Changing paradigms in media consumption. – by Geoff Peters

2,355 views. By in Arts, Ideas, Latest Videos, Marketing, Media, Music, People, Technology, Vancouver. October 20, 2011.

Geoff Peters, an active contributor to independent media and content, talks about the change from a traditional “ownership” model of media consumption (CD’s, DVD’s) to the current cloud-based on-demand structures (Youtube, Netflix, Flickr, Facebook) that are emerging in prominence today.

Presented by the Best Run Toastmasters club at SAP in Vancouver, BC, Canada.

– How many of you have bought a CD or DVD in the last 2 months?
– How many have watched music or video on Youtube, for entertainment purposes, in the last 2 months?
– Closing of Blockbuster, Netflix ending their mail order service = is this a trend?
– In this speech I will talk about this new paradigm of on-demand, cloud based media consumption.

1. What is On Demand?
– When I go to Home Depot, I can buy a bag of sand. Say I want to create a rock garden in my living room. I can bring it home. That sand, a piece of nature, is now owned by me. Now I legally own part of nature.

– When you go to the beach, there is lots of sand.
– But the sand is part of nature, no-one owns it. You can go to the beach and enjoy the sand on-demand.

– New media is more like going to the beach. There is no need to take the beach home (my apartment can’t fit all the sand anyways). I don’t want to buy CD’s or DVD’s and bring them home

2. “From a Copy Economy to an Access Economy” – Gerd Leonhard
– What is the cloud? = your data is hosted by a third party
– Software examples: Gmail, Youtube, SAP On Demand, Netflix, Facebook. Not just hype.

3. Implications:
– With mobile, we are always online, even in car.
– Have access to everything, anywhere, at anytime.
– Revenue / monetization: Subscription based, or advertising.
– Everyone gets more connected and inter-dependent.

Conclusion: This is a paradigm shift – a dramatic change: “A fundamental change in approach or underlying assumptions”.
Cloud, on-demand, access, mobile, streaming – key features of media for the next 5 yrs.

Recorded on a Sony Cybershot DSC-HX7V. Edited with Adobe Premiere Pro CS5.5 on a Windows 7 PC computer.

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Thanks a lot for watching, see you next time!


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