Geoff from geoffmobile.com discusses Permission Based Marketing, after reading a book by Seth Godin.
Seth Godin’s blog:
sethgodin.typepad.com/
Wikipedia:
en.wikipedia.org/wiki/Permission_marketing
Technical Notes:
Canon EOS T2i with Sigma 30mm F1.4 lens, manual white balance set to grey card, Kodachrome picture style from www.cinema5d.com, no color correction, Magic Lantern with AGC off, external lav mic plugged into camera.
Edited with Adobe Premiere CS 5.5 on a 64 bit Dell computer with Windows 7.