Book review: Influence – The Psychology of Persuasion by Robert B. Cialdini Ph.D

Geoff from geoffmobile.com reviews the book “Influence – The Psychology of Persuasion” by Robert B. Cialdini Ph.D.

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This is an interesting book that explains a lot of the techniques commonly used in sales and marketing in order to influence human behavior. It definitely illuminates a lot of what I have experienced in my life, and is a good reflection on the ways that people are influenced to be compliant to others. This knowledge can be used for both good and evil, so I recommend keeping a strong moral compass and use this knowledge to help people rather than take advantage of them.

Link to the book on Amazon and Kobo:
www.amazon.com/Influence-Psychology-Persuasion-Business-Essentials/dp/006124189X

store.kobobooks.com/en-ca/books/influence/

www.harpercollins.com/browseinside/index.aspx?isbn13=9780061241895

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