Now that people have online identities, have people themselves turned into brands? This is a kind of scary thought, but it’s pretty much true nowadays. The danger is that we’ll forget that individual people are behind their personal brands, and that people are human, can have many identities, can be inconsistent and can change.
A www.geoffmobile.com brand discussion.
Background music is a live rehearsal recording by Gio Levy and Geoff Peters.
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